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		<title>Allianz: Verzehnfachung der Online-Werbespendings</title>
		<link>http://marketingmanagementblog.com/2010/09/19/allianz-verzehnfachung-der-online-werbespendings/</link>
		<comments>http://marketingmanagementblog.com/2010/09/19/allianz-verzehnfachung-der-online-werbespendings/#comments</comments>
		<pubDate>Sun, 19 Sep 2010 14:38:38 +0000</pubDate>
		<dc:creator>Markus Caspari</dc:creator>
				<category><![CDATA[Online-Marketing]]></category>
		<category><![CDATA[Veranstaltungen]]></category>
		<category><![CDATA[Christian Deuringer]]></category>
		<category><![CDATA[Christoph Schuh]]></category>
		<category><![CDATA[dmexco]]></category>
		<category><![CDATA[Manfred Kluge]]></category>
		<category><![CDATA[OVK Online-Report]]></category>
		<category><![CDATA[OVK-Report]]></category>
		<category><![CDATA[Thomas Wagner]]></category>
		<category><![CDATA[Werbeinvestitionen]]></category>
		<category><![CDATA[Werbespendings]]></category>
		<category><![CDATA[Wolfram Kons]]></category>

		<guid isPermaLink="false">http://marketingmanagementblog.com/?p=343</guid>
		<description><![CDATA[Mein persönliches Highlight auf der dmexco 2010 war die Veranstaltung &#8220;The Media Debate: Future Media Map &#8211; shifting the budgets&#8221; in der Debate Hall am 16.09.2010. Dort gab Dr. Christian Deuringer, Head of Global Brand Management bei der Allianz, bekannt, dass die Allianz künftig 25 Prozent des Werbebudgets in Online investieren will &#8211; bislang waren es 2 bis 3 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingmanagementblog.com&#038;blog=3260095&#038;post=343&#038;subd=markmanage&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Diskrepanz zwischen Online-Spendings &amp; Klickraten</title>
		<link>http://marketingmanagementblog.com/2008/12/27/diskrepantz-zwischen-online-spendings-klickraten/</link>
		<comments>http://marketingmanagementblog.com/2008/12/27/diskrepantz-zwischen-online-spendings-klickraten/#comments</comments>
		<pubDate>Sat, 27 Dec 2008 11:49:33 +0000</pubDate>
		<dc:creator>Markus Caspari</dc:creator>
				<category><![CDATA[Online-Marketing]]></category>
		<category><![CDATA[Studien]]></category>
		<category><![CDATA[Adition technologies]]></category>
		<category><![CDATA[Banner]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[fullsize]]></category>
		<category><![CDATA[Klickrate]]></category>
		<category><![CDATA[Online-Werbung]]></category>
		<category><![CDATA[Werbespendings]]></category>
		<category><![CDATA[Werbung]]></category>

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		<description><![CDATA[Der Düsseldorfer Adserving Dienstleister ADITION technologies AG hat untersucht, ob die am häufigsten gebuchten Online-Werbeformate auch die mit der höchsten Click-Trough-Rate (CTR) sind. Die Untersuchung  ging über ein ganzes Jahr ( Oktober 2007 bis September 2008 ) und basiert auf durchschnittlich 5,5 bis 5 Milliarden Ads renommierter Kunden. Das Ergebnis ist bemerkenswert: CTR und Buchungen unterscheiden sich erheblich. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingmanagementblog.com&#038;blog=3260095&#038;post=17&#038;subd=markmanage&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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